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MikeSe gets exposed

Mike Seyfang got plenty of exposure over the last two weeks. He and I worked at Microsoft together in Australia.

He's recently left to start up Learndog. This week he got coverage in The Australian and last week he was in The Adelaide Review. Both can be seen over at his Blog site so I won't post the stuff here.

The Adelaide Review piece didn't quote him (or Cameron Reilly (mispelt in the article) - another MSFTie). I get the feeling that it was an article put together from reading other blogs... there were no quotes from either person - even though they are regularly online and would probably have given a quote.

The Australian actually spoke to Mike (or at least attributed a quote to him).

So what do you call a paper article written by reviewing online blogs? Mike - got an idea?

I would call it 'free publicity'.

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